International Marketing Essay Example | Topics and Well Written Essays - 3000 words - 1

International Marketing - Essay lawsuitLuxottica should promote the concept of individualism through its promotional campaigns. This concept of individualism includes three classes of young generations, that is to say children, young people and young p atomic number 18nts. For every group belonging to this young generation lot, Luxottica has something exclusive to endure in the form of a wide range of its optical returns with a blend of local preferences. olibanum it can be implied that Luxotticas reaping strategy should largely based on the consumer behavior small-arm keeping in view the cultural norms and food market conditions prevailing in different countries of the ball (Scruton 2007). worth setting Strategies Setting price of a product is determined by many factors and these factors may transfer across different regions. Apart from the fact that the manufacturers constitutes of bringing a product into a operating(a) form plays a decisive role in setting the price of a product, there are many other factors which are not under the control of the manufacturer. First of all, consumer behavior plays a solid and leading role in determining the price of a product. In countries where the income levels of people in general are not high, price plays the most important role in determining the success of a product or sometimes of a business as a whole. Consumers preferences for expenditures on any product are not necessarily influenced by its usefulness, quality and branding the ability to pay for a product and the satisfaction which the use of a product yields are regarded as major factors responsible for the success of a product. Apart from this, the social and cultural norms prevailing in a society have a... This report stresses that considering the market data provided by the case study of Luxottica, it is imperative that franchising the business would lead Luxottica to reduced control all over the sales and dispersion network. Franchising the bu siness would not only cause ambiguity in the supply drawing string management but also increases the costs involved in making the product available for the customers. Presenting auctions for franchising and ceaseless management of franchised business is considered to be a costly initiative by a business. This paper makes a conclusion that the company may look for and implement alternative distribution strategies which offer some recent avenues and can attract people from all over the globe. In this regard, it is recommended that the company shall add to its existing distribution channel an online distribution source or platform, form where the company can interact with the whole world through the World Wide Web and this approach will add a complete radical dimension in the existing distribution channels for the company. The major benefits of distributing through online platform are that it is cost effective and is able to attract large number of consumers due its omnipresence o n the globe. Moreover, the company may find it relatively easy to control its distribution activities through online channels as compared to the existing channels of distributing its products. Thus, online distribution channel can be recommended as an alternative distribution channel for Luxottica.